Founded in 1948 by Rudolf Dasseler
Puma was the first athletic shoe company to offer Velcro strapping.
Sport&lifestyle articles: footwear, apparel and accessories
PUMA distributes its products in more than 80 countries.
9204 employees (end of 2007).
Marketing strategy is to solidify the brand's status as a global icon
Seeks to be the most desirable Sportlifestyle Company by developing a sustainable, iconic global brand
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