Coca cola and the marketing mix

For those who don't know me my name is Claudia. Today me and my coleagues : Cristina, Sorin , Raluca and Gheorghita, will have a presentation about Coca cola and the marketing mix. Our presentation is divided into 4 main parts and it will take around .... minutes. If you have any questions we will answer them at the end.

Let's look a the first slide...

The marketing mix is probably the most famous marketing term. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion.

The concept is simple.Think about a cake. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements. It is the same with the marketing mix.

Product

The product is the physical product or service offered to the consumer

Product decisions include aspects such as Brand name, function, appearance, packaging, quality, warranty.

Price

The price is the amount a customer pays for a product.

Pricing includes not only the list price, but also discounts.

Place

Distribution(placement) is about getting the products to the customer. Some examples of distribution decisions include: Distribution channels ,Transportation, Specific channel members