Effective commercial letters - ‘commercial style’ - RULES: - clarity - concision - logical development of ideas - politeness PLUS: - appropriate register - elements to reveal the sender’s seriousness - his awareness of drawing up a formal letter (no smiling faces, jokes,...
Introduction Milka is a prestigious brand of Kraft Foods International, located in the premium segment of the Romanian chocolate market and it talks mostly to « the young consumer at any age ». Kraft Foods Romania is a branch of Kraft Foods Inc, second largest food company in the...
MANAGEMENT in business and human organization activity is simply the act of getting people together to accomplish desired goals. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or...
Tourism – a key to development, prosperity and well-being Over time, an increasing number of destinations have opened up and invested in tourism development, turning modern tourism into a key driver for socio-economic progress, through the creation of jobs and enterprises,...
Most pronouns replace full noun phrases, and can be seen as economy devices. Personal and demonstrative pronouns, for example, serve as pointers to the neighbouring text (usually preceding text) or to the speech situation. Other pronouns have very general reference, or can be used for...
Gender: masculine, feminine, personal, and neuter Gender is not an important grammatical category in English: unlike many European languages, English has no masculine and feminine inflections for nouns or determiners. Yet semantically, gender is an interesting and controversial topic:...
In the present paper we have tried to achieve an innovative approach to issues that are discrimination in everyday life, analyzing how it has put its fingerprints on our society and all those who were hit by this existential problem. In the first part of the work (theoretical), I...
It lies astride the River Thames 50 miles(about 80 km)upstream from its estuary on the North Sea.In satellite photographs the metropolitan can be seen to sit compactly in a Green Belt of open land.The growth of the built-up area was halted by strict town planning controls in the...
Conţinut: 1. Alfabetul. Reguli de pronunţie şi ortografie; 2. Articolele şi utilizarea lor; 3. Verbele TO BE şi TO HAVE; 4. Pronumele personale; 5. Apropierea. Depărtarea. Apartenenţa; 6. Corpul omenesc. Descrierea unei persoane; 7. Naţionalitatea. Meseria. CV – ul meu; 8....
vocabulary 1. Complete the flow chart with the following words. build negotiate provide renew request win 2. Match the expressions 1-6 with their explanations a-f. 1 acknowledge a customer 2 hold on to a customer 3 woo a customer 4 lose a customer 5 approach a customer 6...
Germany during the Great Depression: selling welfare stamps on the streetThe term financial crisis is applied broadly to a variety of situations in which some financial institutions or assets suddenly lose a large part of their value. In the 19th and early 20th centuries, many financial...
The price P of a product is determined by a balance between production at each price (supply S) and the desires of those with purchasing power at each price (demand D). 2, along with a consequent increase in price and quantity Q sold of the product. Supply and demand is an economic...
I. ORGANIZING COMPOSITIONS The layout of most types of writing consists of three parts: an introduction, a main body and a conclusion. I. Introduction The introduction, i.e. the first paragraph, is a short paragraph whose purpose is to give the reader a general idea of the subject of...
I. ABSTRACT 1. Definition 2. Types 3. Steps in writing 4. Features 5. Activity 1. Definition An abstract is a condensed version of a longer piece of writing that highlights the major points covered, concisely describing the content of the writing. It is placed at the beginning...
1. Writing styles a. Blocked style Bredgate 51, DK 1276, Copenhagen K, Denmark Mrs. Sara Fisher The Manager Supersonic Ltd, 18 St. James Avenue, London SE231Jf United Kingdom 6th of May 2006 Our ref: SJA/ TR Dear Mrs. Fisher, Acknowledgment of order receipt We are...