The New Segmentation of Marketing

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English Cut have thrown down their immaculately tailored gauntlet in reaction to Giorgio Armani's cliched attack on Savile Row. It's good stuff, but I was prompted to ask Hugh MacLeod about his reference to Savile Row's answer when it was surely that of English Cut which, in my eyes, is a very different beast. He demured, as is his way, and told me that English Cut was "VERY MUCH Savile Row but with a different business model."

As an outsider, I see English Cut slightly differently. I see it as the combination of Thomas's Savile Row skills, his creative sensibilities and his personality, all of which are allowed to flourish as a result of his choice of working methods. In turn, these are promoted to new customers in an innovative way that has broken down barriers to entry that ironically were faced by the customers, rather than the seller, when they were confronted by Savile Row or, at least, their (and perhaps Giorgio's) perception of it. In other words, English Cut is Savile Row with attitude. Or maybe that should be without the Savile Row attitude?

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Liceu
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Referat
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Limba Engleză
Tag-uri:
marketing, comapny, economy
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la liceu
Profil:
Umanist
Specializare:
Filologie
Profesorului:
Gianita Bleoju
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