With the dawn of the Internet came many new advertising opportunities. Popup, Flash, banner, advergaming, and email advertisements (the last often being a form of spam) are now commonplace.
Pop-up ads or popups are a form of online advertising on the World Wide Web intended to increase web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well. Pop-under ads are similar to pop-up ads, but the ad window appears hidden behind the main browser window rather than superimposed in front of it. As pop-up ads became widespread, many users learned to immediately close the popup ads that appeared over a site without looking at them. Pop-under ads do not immediately impede a user's ability to view the site content, and thus usually remain unnoticed until the main browser window is closed, leaving the user's attention free for the advertisement.
A popup generator is a computer application used to design, produce, store, install and maintain popup advertisements. Popup generators vary from simple ones that generate blockable old-style annoying popups, to complex and sophisticated computer software applications, used to develop feature rich popup ads and hover ad windows.
Advergaming is the practice of using video games to advertise a product, organization or viewpoint. The term "advergames" was coined in January 2000 by Anthony Giallourakis who purchased the URLs Advergames.com along with Adverplay.com. The term Advergames was later mentioned by Wired's "Jargon Watch" column in 2001, and has been applied to various free online games commissioned by major companies.
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