Harrington Collection - Sizing up the Active-Wear Market

Within the U.S. women's apparel industry market Harrington Collection competes with divisions in the higher-end better, bridge, and designer categories. Each category targets customers with different needs and different price ranges, with divisions ranging from $150-$500 to $500-$1000+ . Harrington Collection's target costumers are women who are affluent, fashionable, and college-educated professionals from ages 25 to 60. The four divisions of Harrington Collection cater to different market segments and consumer needs: Harrington Limited's target customer was interested in "sophisticated elegance," Sopra's customer was described as a "status seeker," Christina Cole consumers wanted to be "office chic," and Vigor consumers were labeled "trend setters"