Management Exchange - Marketing Strategy III

Sales Methods and Channels:

Dolphin Business Services intends to market itself mainly through networking such as attending business meetings (i.e. the St. Vital Biz) and attending Community Club events in the target market area. The owner will also send out flyers introducing the business to the community. Follow up calls will be made and face-to-face visits to potential clients will be made by the owner. Presentation packages will be provided to the potential clients at which time the owner will be available to discuss services offered, answer any questions and address any issues on the part of the potential client. The presentation packages will contain all the information regarding the business thereby allowing potential clients to compare the services offered by Dolphin Business Services with competitor services. Since the target market area of Dolphin Business Services is relatively small, exposure is of the utmost importance. By using these methods of marketing, Dolphin Business Services will reach the potential clients in the target market area and will provide proper exposure for itself to this market

Location:

Being home-based and located in the target market area will enable Dolphin Business Services to provide more flexibility in terms of delivery of service and accessibility to the client. As per listings found in the Yellow Pages of the Winnipeg Telephone Book, the competitors in the target market area consist of 4 businesses offering accounting/bookkeeping services and there are 0 businesses in the target market area offering secretarial services. This indicates that the success of Dolphin Business Services is very feasible. Visibility will be achieved by participating in community events,

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attending community related business meetings, sending out flyers to potential clients and making cold-calls to potential clients, bringing along presentation packages and note pads which will be left with the potential client. These note pads will be promotional materials which will have the business name on them as well as services offered and a telephone number. Being in the same target market area as the potential client will create a working relationship of flexibility and accessibility between the service provider and the client.

These sales methods and channels will facilitate the overall marketing process by providing potential clients with the knowledge that there now exists a service provider right in their market area that they can use and this service provider is readily accessible to provide them with services they may require and to answer any questions and address any issues they may have.

Customer Service/Relations

Dolphin Business Services strategy is to provide its customers with a service that involves little or no travel on their part, no waiting, delays or hidden costs. The business will provide its customers with a high level of convenience, rapid and efficient personalized service at an attractive cost. The owner will be readily available to listen to customer concerns, complaints, questions and needs and to act on them. Follow up of these issues will be done within 1 week to assure that all issues and concerns were addressed in a satisfactorily manner. Doing this will create a favorable impression among all of Dolphin Business Services’ customers.