Communication în Business

COURSE OBJECTIVES

This course presents a basic introduction to the English of international business and economic topics. One of the course objectives is to show the way English is used to analyze and discuss various issues, focusing on terms, phraseology and discourse employed in talking about business. The class aims to present examples of the way English is employed to summarize business relevant information, to ask appropriate questions, to make proposals, offers suggestions, to persuade and compromise. These are the kinds of both academic business economic and English language skills future professionals should gain experience in. The course aims to give university students of international business practice in the general English-language-based critical-argumentative treatment of their subject matter.

COURSE CONTENT

1. Introducing Business Communication

2. Negotiating Session

3. Job Interview

4. Business Meeting

5. Business Presentation

6. Telephone Conversation

7. Evaluation

CRITERIA FOR SUCCESSFUL COMPLETION AND GRADING

1. active class participation

2. a written exam at the end of the semester

LECTURE 1

BUSINESS COMMUNICATION

I. Definition

II. Types of contacts in business

There are various types of contacts in business: contacts between people, contacts between organizations, contacts between places, etc.

III. Forms of communication

- verbal communication

- nonverbal communication

IV. Communication Process

- objective elements (source/sender, receiver, message and channel)

- subjective elements (assumptions, purpose, intention, etc)

V. Internal/ External Business Communication

1. Internal communication, i.e. communication within the business.

Forms of internal communication: face-to-face interactions, meetings, team briefings, phone calls, electronic mail messages, company websites, company databases, internal memoranda, staff magazines, notices and posters, etc.

2. External communication, i.e. communication outside the business.

Forms of external communication: negotiating sessions, business presentations, phone calls, electronic mail messages, business letters, market research documents, advertising material, public meetings, press conferences, etc.

VI. Formality &Informality

Formal communication - the officially recognized communication within an organization

Informal communication - other forms of interactions between organizational members

VII. Business Language