Business Communication

- Business Correspondence

- Communication – definition, functions, types of communication; paralanguage, body language

- Communication Styles: Agressive, Passive, Passive

Agressive and Assertive Communication

- Communication models

- Communication – an important tool of the modern manager

1st Semester

Managerial Communication

- Intercultural communication

- Team building skills

- Conflict management and conflict resolution

- Leadership development

- Communication Enhancement technological development, Powerpoint presentations

2nd Semester

Marketing and Advertising Communication

- Integrated Marketing Communication (IMC)

- Consumer Behavior

- Persuasion in Marketing

- Public Relations

- Sales Promotion and Management

- Advertising Management

Course Objectives

1. Define the term communication.

2. Explain the different types of communication: verbal and nonverbal communication; formal – informal communication.

3. Explain in detail the category of nonverbal communication with its subcategories.

4. Present and explain the term paralanguage.

5. Offer details about formal and informal communication.

6. Communication styles: passive; aggressive, passive-aggressive and assertive.

Communication - definition

- Communication is a process that involves exchange of information, thoughts, ideas and emotions.

- Communication involves the sender and the receiver of the message.

- Depending on the channel and style of communication, there can be various types of communication.

Communication refers to the process of human beings responding to the ( ) symbolic behavior of other persons.

Types of Communication Based on Communication Channels

Verbal Communication

- Written

- Via snail mail

- Via e-mail

Oral – spoken words in the communication process.

- face-to face

- conversations

Univeristatea Romano-Americana