- Mr. Jensen: You get up on your little 21-inch and democracy screen and howl about America. There is no America. There is no democracy.there is only IBM, ITT, AT&T, Dupont, Dow, Union Carbide and Exxon.Those are the nations of the world today The world is a college of corporations, inexorably determined by the inimitable bylaws of business. The world is a business, Mr. Beale and our children will live to see the perfect world in which there is no war or famine or brutality, one vast and ecumenical holding company for who all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquillised, all boredom amused. And I have chosen you, Mr. Beale, to preach this evangel.
Mr.Beale: Why me?
Mr. Jensen: because you are on television, dummy!
La dinamica economiei globale contribuie:
- Tendinta tot mai pronuntata de deschidere a economiei spre mediul extern;
- transformarile din domeniul logisticii internationale;
- dezvoltarea dinamica a tehnologiei informatiei;
- tranzitia de la economia transnationala la economia globala.(transformarea rolului economic al statului; abandonarea conceptiei keynesiste sau fordiste si insusirea celei neo-liberale)
Globalizarea obliga actorii economici sa:
- Reactioneze rapid in procesul de negociere;
- aleaga oportunitatile optime;
- prefere noi tipuri de tehnici tranzactionale,
- aiba o viziune strategica;
- fie gestionari de mari portofolii;
- perceapa si sa-si asume regulile jocului.
Se schimba specificitatile actorilor comerciali
- Firma multinationala:
-se afla in cautarea factorilor de productie;
-cauta debuseele optime pentru produsele si serviciile
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